Legal & privacy policy

Terms – Privacy policy


1. The controller

SO MAGIC is a brand that belongs to SOCI SILVANA (Institut STUDIO BELLA)

The person responsible for processing your information is SOCI SILVANA (Institut STUDIO BELLA), whose registered office is rue du Campiau, 303 – 7390 Quaregnon (Belgium).

SOCI SILVANA is an independent individual with unlimited liability under Belgian law.

SOCI SILVANA / SO MAGIC is registered with the Banque Carrefour des Entreprises under number BE 0829.628.231

You can also contact the management at the registered office or via the following e-mail address:

We will therefore speak on behalf of SOCI SILVANA when you find on this website ( the name “SO MAGIC”.


2. The processing of your personal data

Respect for your privacy is a priority for SO MAGIC. We are aware of and are aware of your right to be informed about the treatment of data and information that can personally identify you, such as your name, surname, address, date of birth, telephone number, e-mail address … (“Your Data”), which you may provide to SO MAGIC.

This Privacy Policy explains how we use your data and what we do to protect your privacy and security. The only data we have access to are those you voluntarily provide us, by creating a customer account and / or by sending us a form in case of contests or promotional offers. Some data must be communicated, others are optional. Your data is collected and processed in full compliance with the Belgian legislation in force, mainly the Belgian Law of 8 December 1992 on the protection of privacy with regard to the processing of personal data.

By submitting your data to us, you consent to their processing in accordance with this Privacy Policy.


3. The purpose of processing your data

SO MAGIC collects and processes your data only for specific and limited purposes, aiming to:

Managing our relationship with you and advertising our services: for example, we collect and use your data to send you promotional offers, present our new collections, opportunities or information related to our purpose.


Conducting internal statistical surveys and market research: for example, to assess your interests, your tastes and to better define the development of our range and our communication strategy.


The management of our relationship with the participants of the competitions organized by SO MAGIC.


Duration of your data


SO MAGIC keeps your data only for the time reasonably necessary for the purposes pursued and in accordance with legal requirements. SO MAGIC keeps your data only for the duration of the opening of your customer account and for a period of one year from its closing.


Communication of your data


Your data may be transmitted to persons acting on our behalf or on our behalf for processing in accordance with the purposes for which they were collected.

SO MAGIC ensures that its subcontractors guarantee the same level of protection as itself and SO MAGIC requires a contractual guarantee that its subcontractors will treat your data exclusively with the aim of authorizing, with discretion and security required.


Right of access, rectification and opposition


In accordance with the law of 8 December 1992 on the protection of privacy with regard to the processing of personal data, you have the right to access, update or correct your data.

For this purpose, go to your customer area and modify your data. You can also contact us by e-mail at:

If you contact us by e-mail or by post (direct mail to the head office), you will be asked to sign your application and attach a digitized copy of your identity card.

If you no longer wish to receive any alerts, advertisements, newsletters or communications from SO MAGIC, you can at any time let us know by e-mail.

You will need to sign your application and attach a scanned copy of your identity card.


Security and confidentiality of your data


Access to your data is limited to our employees and subcontractors who need to know them and who observe strict standards of confidentiality in the processing of your data.


To ensure the security and confidentiality of your data collected online, we have set the highest standards of security and we only work with subcontractors who are also subject to it.


Despite our attempts to create a reliable and trustworthy website, we remind you that the Internet is not a perfect safe environment. Therefore, SO MAGIC assumes no responsibility or guarantee for the security of your data during their transit via the Internet.


Transfer of your data abroad


So Magic never transfers your data outside the European Union, in a country that does not provide an adequate level of data protection, within the meaning of the Law of 8 December 1992 on the protection of privacy with regard to Processing of personal data. If this is the case, SO MAGIC undertakes to take all necessary measures (contractual guarantee …) to ensure that the processing abroad benefits from a sufficient and effective protection of your data.


Use of cookies


When you visit our website, we do not collect any data that is not provided specifically and voluntarily by you. The website uses cookies.

“Cookies” are small files issued by a web server that you are viewing and that are written to the hard disk of your computer. In this case, cookies memorize your preferences and allow you to speed up your subsequent access to the site and facilitate your visits.


The retention period of this data in your computer is limited to 1 year.


When connecting to a site, certain data are automatically transmitted to the site by the browser software used by the user. This data contains the ip address of your computer (a number that identifies a computer on the network), the brands and versions of the browser as well as the operating system and the last web page viewed. The aim is to improve the quality of our sites and the services offered on these sites. The information collected is anonymous and does not allow your identification.


The use of these cookies requires your prior and explicit consent. You will always be able to retrieve it at a later time and refuse these cookies and / or delete them at any time, by modifying the settings of your browser. This will not prevent you from accessing our site, but it is possible that some parts of the sites do not work.

The website may generate other cookies but they will always come from the same source and will always be identified from

Here is the basic cookie created during your first visits:


Sending of advertising by e-mail


We will be happy to share with you by e-mail our alerts that may be of interest to you. Of course, you have the right at any time to oppose, free of charge, the use of your e-mail address in order to receive advertising offers from SO MAGIC. Simply send us your request by e-mail. You will need to sign your application and attach the scanned copy of your ID card.

You may also contact us in writing at the following address: SOCI SILVANA / SO MAGIC, rue du campiau, 303-7390 Quaregnon, specifying in this case the subject of your objection. You will need to sign your application and attach a scanned copy of your identity card.


Hyperlinks to other websites


Our website may contain hypertext links to other websites that are not operated or controlled by SO MAGIC. Consequently, SO MAGIC can not be held responsible for the content of such websites or the data protection practices of third parties who exploit them and which may differ from ours.


Privacy Policy Changes


We reserve the right to modify this Privacy Policy for the purpose of complying with or protecting our privacy laws.


We therefore invite you to consult it regularly to be informed of any changes. New versions will be uploaded to our website, updating the date in the last paragraph.


We make no changes that would reduce the level of protection of your rights, as guaranteed in this Privacy Policy, without obtaining your prior consent.





For more information about this Privacy Policy, or if you would like to provide us with any recommendations or comments on how to improve the quality of this information, please contact SO MAGIC via the e-mail address somagic @ .